Overview

Based Bodyworks approached us to evolve from a local body studio into a premium wellness brand. Their previous site explained services but failed to communicate expertise, outcomes, or trust at first glance. We rebuilt the digital experience to feel authoritative, modern, and conversion-ready across every client touchpoint.

Client

Jason Roy

Service

Rebranding

Industry

Digital Marketing

Year

2025

We audited inquiry behavior, service-page drop-offs, and trust gaps, then rebuilt the funnel around proof, outcomes, and specialist credibility. The new structure turns passive browsing into confident consultation requests without sacrificing brand elegance.

What We Did

We redesigned core conversion pages, refined service positioning, and introduced proof-led storytelling for treatments, testimonials, and specialist credentials. We also optimized CTA hierarchy and inquiry flow so visitors could move from interest to consultation in fewer clicks.

Our Aproach

Our approach paired strategic discovery with iterative delivery: clarify audience pain points, prototype high-impact sections, validate with behavior signals, and optimize continuously. Every decision was tied to measurable conversion lift, stronger trust signals, and long-term brand consistency.