Overview

Harmoni needed a cleaner website experience that could communicate expertise quickly and convert high-intent visitors without overwhelm. The legacy site had useful information, but structure and hierarchy made decision-making slow. We redesigned the experience to feel calmer, clearer, and decisively premium.

Client

Jason Roy

Service

Strategy

Industry

Web Design

Year

2025

We simplified the information architecture and clarified service pathways so high-intent visitors can find answers and act quickly. Every section now supports one clear next step, improving usability and lead quality.

What We Did

We delivered a full UX/UI refresh with stronger information architecture, conversion-focused section sequencing, and improved trust presentation. We also refined interaction patterns and content hierarchy to support faster scanning on mobile and desktop.

Our Aproach

Our approach was systems-driven: define intent states, map content to those states, then optimize for speed and clarity. This produced a scalable website foundation that supports both immediate conversion and long-term marketing growth.