Overview

BRWON partnered with us to launch a product experience that felt intuitive from first session while still reflecting a distinct, premium identity. Early prototypes looked polished but required too much user effort to reach core value. We redesigned the app journey to reduce friction and accelerate activation.

Client

Jason Roy

Service

Strategy

Industry

Seo

Year

2025

We redesigned onboarding and in-app navigation around real user intent, reducing decision fatigue and surfacing key actions earlier. The updated experience improves activation speed while maintaining a polished, branded feel.

What We Did

We created a scalable app design system, redesigned onboarding and navigation patterns, and aligned product messaging with in-app behavior. We also improved key conversion moments through clearer prompts, cleaner state handling, and stronger feedback loops.

Our Aproach

We used a product-led design cycle: behavior audit, prototype testing, UX refinement, and iteration after implementation. This ensured aesthetic quality and usability improved together instead of competing with each other.